AMICO, workshop website

How can someone choosing stone for the first time match the material to a kitchen, bathroom or terrace?

A website for a stonemasonry business near Łódź, whose stone-by-use section leads from a kitchen, bathroom or terrace to suitable materials.

Client: Pracownia Kamieniarska AMICO
Services: Websites
Sector: Stonemasonry
Website: marmurowydom.pl

as of September 2026

The situation before

The AMICO workshop in Bedoń near Łódź makes worktops, stairs, window sills, fireplace surrounds, floors, wall cladding and sinks in natural stone, quartz composites and sintered stone.

It works with marble, granite, travertine, onyx and quartzite, as well as quartz composite, agglomerate marble, sintered stone and Dekton. Clients are private customers, some with an architect's design, as well as architects and contractors. The workshop handles each job itself, from measuring and choosing material in its office to cutting the slab, delivery and fitting.

The marmurowydom.pl domain previously held a WordPress site with 65 addresses in its sitemap, including separate pages for kinds of stone and work sorted by category. Someone who knows stone wrote the service descriptions, and the new site had to carry them word for word, with no stock photos or added claims.

Questions the project had to answer

How should finished work be presented so that kitchens, bathrooms or stairs are easy to find?
How can questions about stone and the course of the work be answered outside the workshop's opening hours?

Scope of work

Website design and build
Eight service pages and two material pages
Stone matched to its use
Filterable gallery of finished work
Quote request form
Call and quote buttons on phones
AI assistant on the site
Migration of the previous site's addresses

Connected services

Next.js
Vercel

How we did it

Stone by use
A home page section on choosing stone lists five uses, from kitchen worktops to terraces and façades, with four suitable materials for each. Each material's line is quoted from its own page and links to the stone's description, so the two always match. If a line stops matching its page, a new version of the site will not publish.
The workshop's eight services have separate pages, from kitchen and bathroom worktops to stairs, fireplaces and sinks. Two more describe nine kinds of stone, each with a large sample. Five service pages also show photos of finished work from that category and link to the gallery with the same filter. The page about the workshop has a part for architects and contractors.
Gallery with filters
Only photos supplied by the workshop appear in the gallery, with a filter for kitchens, bathrooms, stairs, sinks, floors and walls. The chosen filter becomes part of the address, so a client can be sent a link to just the stairs. Each photo opens enlarged with arrows and a counter, and on phones the back gesture closes the enlarged view and keeps the visitor in the gallery.
Photos from the shoot were prepared from 40 to 45 megapixel originals in several crops and widths, and phones get a separate portrait crop of the opening photo. Customer reviews from the workshop's Google profile are copied word for word and point to the profile for the rest.
Enquiries and the AI assistant
The enquiry form on the home and contact pages asks for a name, phone number, e-mail and a note about the project. Each enquiry reaches the workshop by e-mail without leaving the page. The contact page also explains what happens after an enquiry, in three stages. They run from the first consultation through choosing material in the office and preparing a quote to measuring, making and fitting.
On phones, a bar with call and quote request buttons appears after the first screen. An AI assistant answers questions about materials and the work outside opening hours. The footer lists the hours for each day of the week and whether the workshop is open now. The contact page answers five questions, from the area served to caring for stone.
Redirects take 53 of the 65 old addresses to their closest counterparts, and the rest kept their paths. Old image addresses that showed up in Google Images lead to the gallery. An address typed in capitals also reaches the right page.
In the data for Google, the workshop has its address, hours and eight services, and fifteen pages have their own link preview image. An llms.txt file describes the workshop for AI assistants, including what the site does not offer, such as a price list. The site runs on Next.js, with all 17 pages built in advance and served from Vercel's servers.